The special presentation Ms Paper & Friends enriches Ambiente Giving with fresh and sustainable ideas for product presentation. As inspiration for the retail trade, the area presents a curated range from the areas of urban gifts, stationery and interior design in an unusual presentation.
"Ms. Paper & Friends particularly focuses on the stationery sector and at the same time encourages creative expansion and combination of this product range at the POS."
Ms. Paper & Friends presents itself as a concept store with the look of an old flower shop and takes an inspiring look at the past, present and future of bricks-and-mortar retail.
With recycled display furniture, some of which actually comes from a floristry business, a consciously sustainable approach has been chosen that not only conserves resources, but also leads to particularly impressive and charming shopping experiences.
The product range concept with its individual mix of stationery, writing materials, books, gifts, accessories and home decoration is current and contemporary. As a surprising additional offer, selected plants and flowers tell the story of the original shop.
The focus is on visitors from stationery shops, concept stores, museum shops, design shops, bookshops as well as from the floristry sector.
Take a virtual tour of the special show Ms. Paper & Friends. There you can experience the many possible applications of a "digital twin" for the retail trade.
